bueno burrito burreeple

MCCS Iwakuni was creating a new food concept - Bueno Burrito. I was tasked with creating a mascot.

I instead created five mascots.

The Burreeple, Mayorrito, Lunchador, Brorrito, Rita, and Guac the dog, have since been used in facility signage, advertising, and on merchandise. Altogether, the Burreeple are a marketing concept for generating brand recognition, facility/activity interest through social media and community interaction, and an outlet for generating funds through merchandise.

Application

Bueno Burrito digital Menu